Press & insights
Stories from the studios building calmer bookings.
Product updates, studio stories, and the occasional engineering note. Written by the team behind StyleMatch and the professionals we work with.
Latest from the team
6 articles
5 May 20264 min
What is new in May: KYC review, staff cards, and account deletion
A monthly recap of the changes we shipped — bigger and smaller — and what they unlock for studio teams and the customers who book with them.
22 April 20268 min
The state of salon bookings in 2026
We looked at three years of pilot data — appointments, no-shows, deposits, repeat visits — and pulled out the patterns we think will shape studios for the next twelve months.
12 April 20266 min
Studio spotlight: how Emi Aesthetics doubled repeat bookings in 90 days
A small Lekki studio with two chairs, one stylist, and a stubborn waitlist — and the small operational changes that turned curious customers into regulars.
30 March 20265 min
Designing the way StyleMatch feels
Notes on the design system: rose-tinted accents, glassy navigation, the case for boring buttons, and why we don't animate things just because we can.
14 March 20267 min
Building multi-tenant studios without the ceremony
A short engineering note on how we model studios, staff, and permissions — and the choices we made to keep the surface area small without painting ourselves into a corner.
26 February 20264 min
StyleMatch closes seed round to bring calmer bookings to more studios
The next chapter: more engineers, more studios on the waitlist, and a small, deliberate set of bets on what calmer software for studios should feel like.